How to Add a Customer Survey through BigCommerce

Are you struggling to gather valuable feedback from your customers? Look no further, as we have the solution for you. In today’s competitive market, understanding your customers’ needs and preferences is crucial for the success of your business. In this article, we will guide you on how to seamlessly add a customer survey through BigCommerce, helping you improve your customer experience and drive business growth.

What is BigCommerce?

BigCommerce is a popular e-commerce platform that enables businesses to easily create online stores and sell their products. With a variety of customizable templates, secure hosting, and tools for managing sales, payments, and shipping, BigCommerce is a top choice for businesses looking to establish an online presence. The platform also supports various payment gateways and offers marketing and SEO tools to help businesses expand and succeed.

Founded in 2009 by Eddie Machaalani and Mitchell Harper, both from Australia, BigCommerce has become a leading e-commerce platform utilized by businesses around the globe.

Why use BigCommerce for Customer Surveys?

Why should you choose BigCommerce for conducting customer surveys?

How to Set Up a Customer Survey on BigCommerce?

Are you looking to gather valuable feedback from your customers? BigCommerce offers a simple and effective way to do so through customer surveys. In this section, we will guide you through the process of setting up a customer survey on BigCommerce. From creating the survey to customizing its settings and adding it to your store, we’ve got you covered. Let’s get started on improving your customer experience and gaining valuable insights for your business.

Step 1: Create a Survey

1. Define Survey Purpose: Outline the objective of the survey and what insights you aim to gather.
2. Select Survey Type: Choose from options like satisfaction, feedback, or product review.
3. Create Survey Questions: Craft clear, concise, and relevant questions that align with the survey’s purpose, including the new software update.
4. Design Survey Layout: Ensure a user-friendly and visually appealing format for easy navigation and completion.
5. Review and Test: Thoroughly check the survey for any errors or glitches before making it live.

A customer survey was conducted by a tech company to gather feedback on their new software update. The insights collected helped them refine the user interface, resulting in improved customer satisfaction and increased user engagement.

Step 2: Customize Survey Settings

• Access Your BigCommerce Dashboard
• Navigate to the Survey Settings Section
• Customize Survey Theme, Font, and Colors in Step 2
• Set Up Survey Display Options, such as Pop-ups or Embedded Forms

Step 3: Add Survey to BigCommerce Store

• Sign in to your BigCommerce account.
• Head to the ‘Storefront’ section and click on ‘Web Pages’.
• Select ‘Create Web Page’ and then choose ‘Survey’ as the web page template.
• Personalize the survey page and settings to fit your needs.
• Save the changes and publish the survey to make it live on your BigCommerce store.

Did you know? Incorporating surveys into your BigCommerce store can boost customer engagement and provide valuable insights for improving your business.

What Are the Benefits of Using BigCommerce for Customer Surveys?

If you’re looking to gather valuable feedback from your customers, BigCommerce offers a convenient and efficient solution. With its user-friendly platform and advanced features, BigCommerce makes it easy to create and implement customer surveys on your online store. In this section, we will explore the benefits of using BigCommerce for customer surveys, including its seamless integration, customizable options, powerful analytics, and mobile-friendly design. Let’s dive in and see how BigCommerce can enhance your surveying process.

1. Easy Integration with Your Online Store

Integrating your online store with BigCommerce is a simple process that involves the following steps:

1. Step 1: Log into your BigCommerce dashboard and go to the ‘Apps’ section.
2. Step 2: Search for survey applications and choose the one that best suits your needs.
3. Step 3: Install the selected survey app and follow the provided integration instructions.
4. Step 4: Personalize the survey to match your store’s branding and customer experience standards.
5. Step 5: Launch the survey to start gathering valuable customer feedback directly through your online store.

After Sarah successfully integrated customer surveys on her BigCommerce store, she gained insights that resulted in a 20% increase in customer satisfaction and a 15% boost in repeat purchases.

2. Customizable Survey Options

• Question Types: Utilize multiple question formats such as multiple-choice, rating scales, and open-ended questions to gather diverse feedback.
• Custom Branding: Personalize surveys with company logos, colors, and themes to maintain brand consistency and create a cohesive experience for respondents.
• Conditional Logic: Create dynamic surveys by displaying follow-up questions based on respondents’ previous answers and allowing for a more personalized survey experience.

3. Advanced Analytics and Reporting

• Utilize advanced analytics tools to extract valuable insights from survey data and improve decision-making processes.
• Employ reporting features to track survey responses, identify trends, and make data-driven decisions.
• Leverage demographic and behavioral data for targeted marketing and personalized customer experiences.

4. Mobile-Friendly Surveys

• Ensure Responsiveness: Opt for survey tools that are compatible with a variety of mobile devices and screen sizes.
• Use Mobile-Optimized Designs: Employ visually appealing and easy-to-navigate survey layouts designed specifically for mobile users.
• Short and Sweet: Keep survey questions short and concise to accommodate the preferences of mobile users who prefer brevity.

What Are the Best Practices for Creating Customer Surveys on BigCommerce?

As a business owner on BigCommerce, gathering feedback from your customers is essential for improving your products and services. However, creating an effective customer survey can be a daunting task. In this section, we will discuss the best practices for creating customer surveys on BigCommerce. From keeping your surveys short and simple to offering incentives for completion, we will cover the key strategies for gathering valuable insights from your customers. So, let’s dive into the world of customer surveys and learn how to make the most out of them on BigCommerce.

1. Keep Surveys Short and Simple

• Limit the number of questions to essential ones.
• Use clear and concise language in the survey questions.
• Avoid complex or ambiguous questions that may confuse respondents.
• Utilize rating scales or multiple-choice questions for quick and easy responses.

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2. Offer Incentives for Completing Surveys

When providing incentives for completing surveys on BigCommerce, follow these steps:

1. Identify appropriate incentives that align with your target audience and budget.
2. Craft a clear and persuasive message about the incentive in the survey invitation.
3. Promptly deliver the incentive after the completion of the survey to keep participants engaged.

Consider offering discounts, freebies, or entry into a prize draw to encourage participation in the survey.

3. Use a Variety of Question Types

• Multiple-Choice Questions: Offer predefined options for respondents to choose from, making analysis easier.
• Open-Ended Questions: Allow customers to freely express their thoughts, providing valuable insights.
• Rating Scales: Utilize scales to measure satisfaction levels, collecting quantifiable data.
• Ranking Questions: Gather preferences by asking customers to prioritize options, aiding in understanding their priorities.

4. Test and Refine Your Surveys

• Review survey responses to identify any trends or areas that may need improvement.
• Refine survey questions based on the feedback received.
• Test the revised survey with a small sample group to assess its effectiveness.
• Analyze the results and make any necessary adjustments.