25 Sales Enablement Tools (Best of 2023)

To save you time and effort, we have compiled a comprehensive list of the top 25 sales enablement tools for 2023.

Whether you’re looking for tools to automate repetitive tasks, facilitate collaboration, or enhance customer engagement, these tools are designed to empower your sales team and drive results.

Get ready to revolutionize your sales approach with the best sales enablement tools the market has to offer.

• 25 best sales enablement tools
• What are sales enablement tools?
• Key features of sales enablement tools
• Why are sales enablement tools important? 
• Maximizing your sales team’s efforts
• Frequently asked questions: Sales enablement tools  

25 best sales enablement tools

Process Street

Process Street is a powerful sales enablement tool that helps organizations streamline and optimize their sales processes. It provides a platform for creating, managing, and executing standardized workflows, and standard operating procedures (SOPs) to ensure consistency and efficiency in sales operations.

Key features:

1. Workflow automation: Process Street allows users to create and automate workflows for various sales processes. It provides a user-friendly interface to design and customize workflows, including tasks, approvals, and conditional logic. Automation features help sales teams save time and reduce manual effort.
2. Checklists and SOPs: With Process Street, sales teams can create checklists and standard operating procedures (SOPs) to guide sales reps through each step of the sales process. These checklists ensure that sales activities are performed consistently and accurately, leading to improved productivity and customer satisfaction.
3. Collaboration and communication: Process Street offers collaboration features that enable sales teams to work together effectively. Users can assign tasks, share comments, and collaborate on documents within the platform. This fosters better communication and coordination among team members.
4. Integration with other tools: Process Street integrates with various third-party tools commonly used in sales processes, such as CRM systems, email marketing platforms, and project management tools. This integration allows for seamless data transfer and enhances overall sales efficiency.
5. Performance tracking and analytics: The platform provides performance tracking and analytics features to monitor the progress and effectiveness of sales processes. Users can generate reports, track completion rates, and identify bottlenecks or areas for improvement.
6. Template library: Process Street offers a library of pre-built templates for various sales processes, including lead qualification, sales presentations, and customer onboarding. These templates can be customized to fit specific business needs, saving time and effort in creating workflows from scratch.

Yesware

Yesware is a sales enablement tool designed to enhance sales team productivity and effectiveness. It provides a range of features and functionalities to streamline sales processes, improve communication, and track customer interactions. With Yesware, sales professionals can optimize their outreach efforts, gain insights into prospect engagement, and collaborate more effectively with their team.

Key features:

• Email tracking and analytics: Yesware offers email tracking capabilities that allow sales reps to see when their emails are opened, clicked, and replied to. This helps them gauge prospect interest and prioritize follow-ups. Additionally, Yesware provides analytics and reporting on email engagement, enabling sales teams to measure the effectiveness of their outreach efforts.
• Email templates and campaigns: The tool provides a library of customizable email templates that sales reps can use to streamline their communication with prospects. Yesware also enables the creation of email campaigns, allowing users to schedule and automate personalized email sequences to nurture leads and drive conversions.
• Meeting scheduling: Yesware integrates with calendar platforms, such as Google Calendar and Outlook, to simplify the process of scheduling meetings. Sales reps can share their availability and allow prospects to book meetings directly from their emails, eliminating the back-and-forth of scheduling.
• Sales performance insights: Yesware provides real-time insights and analytics on sales team performance. Managers can track key metrics, such as email activity, response rates, and conversion rates, to identify areas for improvement and coach their team members effectively.
• CRM integration: Yesware integrates with popular Customer Relationship Management (CRM) systems, such as Salesforce and HubSpot, allowing sales reps to seamlessly sync their email communications and activities with their CRM. This ensures that all customer interactions are logged and easily accessible within the CRM platform.
• Sales playbooks: Yesware enables the creation and sharing of sales playbooks, providing sales reps with a centralized resource for best practices, messaging guidelines, and objection handling techniques. This helps ensure consistency in sales messaging and empowers reps with the knowledge they need to engage prospects effectively.

DealHub

DealHub is a comprehensive sales enablement platform that aims to streamline and optimize the sales process. It provides a range of features and functionalities to enhance sales team productivity, improve communication, and drive revenue growth. With DealHub, sales professionals can effectively manage their sales cycles, automate workflows, and gain valuable insights into customer interactions.

Key features:

• Sales demo automation: DealHub offers tools for automating and personalizing sales demos. Sales reps can tailor their demos to address specific customer pain points and showcase how the product or service can meet their needs.
• CPQ integration: DealHub provides integration with CPQ (Configure, Price, Quote) systems, allowing sales teams to create accurate and customized quotes quickly. This integration streamlines the quoting process and ensures consistency in pricing and product configurations.
• Sales QBR (Quarterly Business Review): DealHub facilitates sales QBRs, which serve as valuable training and evaluation tools for sales teams. These reviews provide feedback to refine skills, improve team productivity, encourage collaboration, and recognize outstanding individuals.
• Sales analysis: DealHub enables sales analysis by providing data-driven insights into various aspects of the sales process. Sales teams can make informed decisions about product offerings, pricing, promotions, inventory, and customer needs based on the analysis of sales data.
• Partner enablement: DealHub supports partner enablement by equipping channel sales partners with the necessary training, resources, and tools to effectively sell a company’s products or services.
• Sales operations and compensation: DealHub offers features for sales operations, including sales enablement and sales compensation management. It helps streamline processes, provides tools for analysis and insights, and ensures effective sales compensation management.
• CRM integration: DealHub integrates with popular CRM systems, such as Salesforce and HubSpot, to synchronize customer data, activities, and interactions. This integration ensures that sales teams have a holistic view of customer interactions and can effectively manage their relationships.

Salesforce

Salesforce is a leading customer relationship management (CRM) platform that offers a wide range of sales enablement features and functionalities. It provides tools and solutions to help sales teams streamline their processes, enhance productivity, and drive revenue growth. With Salesforce, businesses can effectively manage their sales pipelines, automate workflows, and gain valuable insights into customer interactions.

Key features:

• CRM capabilities: Salesforce offers robust CRM capabilities, allowing businesses to manage customer data, track leads, and monitor sales activities. It provides a centralized platform for sales teams to access and update customer information, ensuring a holistic view of customer interactions.
• Sales automation: Salesforce enables sales automation by automating repetitive tasks and workflows. It helps sales teams save time and effort by automating lead generation, opportunity management, and sales forecasting processes.
• Sales analytics: Salesforce provides powerful analytics tools that allow sales teams to gain insights into their sales performance. It offers customizable dashboards and reports to track key sales metrics, identify trends, and make data-driven decisions.
• Sales process management: Salesforce allows businesses to define and manage their sales processes. It provides tools for pipeline management, deal tracking, and collaboration, ensuring that sales teams can effectively manage their sales cycles.
• Sales enablement and training: Salesforce offers features for sales enablement and training. It provides onboarding and training programs to help sales reps improve their skills and make a clear impact on revenue goals.
• Configure, price, quote (CPQ): Salesforce includes CPQ functionality, which enables businesses to quickly and accurately generate quotes for orders. This feature streamlines the quoting process, ensuring consistency and accuracy in pricing and configurations.
• Integration capabilities: Salesforce integrates with various third-party applications and tools, allowing businesses to extend its functionality and integrate it into their existing sales and marketing ecosystems.
• Mobile accessibility: Salesforce offers mobile applications that enable sales teams to access and update customer information on the go. This mobile accessibility ensures that sales reps can stay connected and productive even when they are away from their desks.

Acuity 

Acuity is a sales enablement tool designed to support sales teams in their efforts to drive revenue growth. It focuses on providing seismic support solutions, which are specifically tailored to the needs of the oil and gas industry. Acuity aims to empower sales professionals with the tools and resources they need to succeed in a competitive market.

Key features:

• Seismic data management: Acuity offers robust capabilities for managing seismic data, allowing sales teams to efficiently organize, store, and access critical information related to oil and gas exploration. This feature enables sales professionals to make informed decisions based on accurate and up-to-date data.
• Data visualization and analysis: Acuity provides advanced data visualization and analysis tools, enabling sales teams to gain valuable insights from seismic data. These tools help identify patterns, trends, and opportunities, allowing sales professionals to optimize their strategies and make data-driven decisions.
• Collaboration and communication: Acuity facilitates collaboration and communication among team members, both within the sales team and across different departments. It offers features such as document sharing, real-time messaging, and task management, promoting seamless teamwork and efficient information exchange.
• Sales performance tracking: Acuity includes features for tracking and measuring sales performance. It provides analytics and reporting capabilities that allow sales teams to monitor key performance indicators, track progress towards goals, and identify areas for improvement. This feature helps sales professionals stay on top of their targets and make data-backed adjustments to their strategies.
• Mobile accessibility: Acuity is designed to be accessible on mobile devices, enabling sales teams to access critical information and collaborate on the go. This mobile accessibility ensures that sales professionals can stay connected and productive, even when they are away from their desks.

Brainshark

Brainshark is a sales enablement platform that empowers client-facing teams with the knowledge, skills, and insights they need to perform at their best. It offers a range of features and capabilities to enhance sales readiness, training, coaching, and content management.

Key features:

• Sales enablement and readiness: Brainshark helps prepare sales teams to win by providing them with the necessary knowledge, skills, and insights. It offers data-driven sales enablement and readiness solutions to empower sales professionals to perform at the highest level.
• Training and onboarding: The platform enables organizations to deliver engaging and interactive training programs to onboard new hires and continuously develop the skills of their sales teams. It supports virtual onboarding and reduces training time.
• Video coaching: Brainshark’s video coaching feature allows sales reps to practice and improve their communication skills. It provides AI-powered machine analysis to provide feedback and help reps communicate the value proposition effectively.
• Content management: The platform offers content management capabilities, allowing organizations to create, manage, and distribute sales content easily. It enables sales teams to access the right content at the right time, ensuring they have the most up-to-date and relevant information for their sales conversations.
• Sales readiness scorecards: Brainshark’s readiness scorecards provide visibility into how the sales team is performing and applying their training. It helps identify gaps in knowledge and skills and provides insights on how to address them.
• Coaching and practice: Brainshark’s coaching and practice features enable sales leaders to reinforce training and certify that every seller has mastered the message. It allows for video and text-based coaching assessments, ensuring sellers retain information and can demonstrate mastery of key messages.
• Analytics and reporting: The platform provides robust analytics and reporting capabilities, allowing organizations to track the effectiveness of their sales enablement initiatives. It provides insights into content usage, training completion rates, and sales performance metrics.

Hubspot

HubSpot is a leading sales enablement tool that provides a suite of solutions to help sales teams streamline their processes, improve productivity, and close deals more effectively. It offers a range of features designed to support sales professionals at every stage of the sales cycle.

Key features:

• Sales reporting and analysis: HubSpot enables sales teams to derive valuable insights from business data through standardized sales reports. These reports help sales professionals track key metrics, measure progress, and make data-driven decisions.
• Sales content optimization: HubSpot provides tools and resources to optimize sales content, ensuring that it is engaging, relevant, and tailored to the needs of the target audience. This feature helps sales teams effectively communicate the value of their products or services.
• Technology and automation: HubSpot leverages technology and automation to streamline sales processes and improve efficiency. It offers features such as email automation, contact management, and lead nurturing, enabling sales professionals to focus on building relationships and closing deals.
• CRM integration: HubSpot integrates seamlessly with its customer relationship management (CRM) platform, allowing sales teams to manage customer interactions, track deals, and access important customer data in one centralized location. This integration enhances collaboration and improves overall sales effectiveness.
• Sales analytics and reporting: HubSpot provides in-depth sales analytics and reporting tools that allow sales teams to track key metrics, measure progress, and gain insights into their sales performance. This feature helps sales professionals identify areas for improvement and optimize their strategies.
• Integration with other tools: HubSpot offers integrations with various third-party tools and platforms, allowing sales teams to leverage additional functionalities and enhance their sales processes. For example, integrations with eSignature tools like Signeasy and document solutions like PandaDoc enable sales professionals to simplify contract management and accelerate the sales process.

Mindtickle 

Mindtickle is a comprehensive sales enablement platform that focuses on improving sales team performance through effective onboarding, training, coaching, and content management. It provides a user-friendly interface and a variety of features to enhance the productivity and effectiveness of sales professionals.

Key features:

• Automated Training Paths: Mindtickle offers automated training paths that help sales representatives ramp up faster by providing structured and personalized learning experiences. This feature ensures improved learning and testing, leading to faster onboarding and increased productivity.
• Communication and Engagement: Mindtickle enables better communication and engagement by keeping sales reps constantly updated and thoroughly engaged. It provides tools and features to ensure that sales teams are well-informed and connected, leading to higher productivity and reduced turnover costs.
• Gamification: Mindtickle incorporates gamification to motivate sales reps and make learning enjoyable. Through gamification, organizations can turn routine tasks into enjoyable activities that incentivize sales reps to develop their skills. This feature encourages friendly competition, breaks learning into bite-sized segments, and introduces real-life scenarios.
• Content Management: Mindtickle offers content management capabilities, allowing sales teams to curate and manage rich media content. Sales reps can effortlessly deliver professional-looking deal rooms with corporate branding and messages, enhancing their sales presentations.
• Integration with HubSpot: Mindtickle integrates with HubSpot, enabling sales teams to have all the information they need to make successful sales calls and keep revenue flowing in. This integration enhances the effectiveness of both platforms and streamlines sales processes.
• Sales Coaching Tools: Mindtickle provides sales coaching tools that enable managers to identify and address areas requiring improvement in knowledge and skills. These tools facilitate collaborative coaching and help take sales coaching to the next level.

ZoomInfo

ZoomInfo is a leading sales intelligence platform that offers a wide range of features to empower sales teams with accurate and up-to-date contact data, insights, and analytics. It helps businesses identify and target their ideal customers, streamline prospecting efforts, and improve overall sales performance.

Key features:

• Contact database: ZoomInfo provides access to a vast contact database with detailed information on millions of professionals and companies. This enables sales teams to find and connect with the right decision-makers and influencers within their target market.
• Sales intelligence: ZoomInfo offers valuable sales intelligence by providing insights and data points on companies, industries, and individuals. This includes firmographic data, technographic data, news mentions, funding information, and more, helping sales professionals tailor their approach and engage with prospects more effectively.
• Prospecting tools: ZoomInfo’s prospecting tools allow sales teams to create targeted lists of potential customers based on specific criteria such as industry, company size, job title, and more. This helps streamline the prospecting process and ensures that sales reps are focusing their efforts on high-potential leads.
• Data enrichment: ZoomInfo enriches existing CRM data by appending missing or outdated information, ensuring that sales teams have accurate and complete customer profiles. This helps improve lead scoring, segmentation, and personalized outreach.
• Salesforce integration: ZoomInfo seamlessly integrates with Salesforce, one of the most popular CRM platforms, allowing sales teams to access ZoomInfo’s data and insights directly within their CRM environment. This integration streamlines workflows and enhances productivity.
• Analytics and reporting: ZoomInfo provides robust analytics and reporting capabilities, allowing sales teams to track and measure the effectiveness of their sales and marketing efforts. This includes tracking email open rates, click-through rates, campaign performance, and more, enabling data-driven decision-making.

ClearSlide

ClearSlide is a comprehensive sales enablement platform that provides tools and features to streamline sales processes, improve customer engagement, and drive sales effectiveness. It offers a range of capabilities to help sales teams deliver impactful presentations, share content, and track customer interactions.

Key features:

• Presentation tools: ClearSlide offers one-click presentations that can be easily shared with customers. These presentations can include multimedia elements such as videos, images, and interactive content, enabling sales reps to deliver engaging and personalized pitches.
• Content management: ClearSlide provides a centralized content library where sales teams can store, organize, and manage their sales collateral. This ensures that the latest and most relevant content is easily accessible to sales reps, improving efficiency and consistency in messaging.
• Engagement analytics: ClearSlide tracks customer engagement with sales content, providing valuable insights into how prospects interact with presentations, emails, and other sales materials. This data helps sales teams identify the most effective content and tailor their approach based on customer preferences.
• Live pitching and web conferencing: ClearSlide enables live pitching and web conferencing, allowing sales reps to deliver presentations remotely and collaborate with prospects in real-time. This feature facilitates virtual meetings and remote sales interactions, especially valuable in today’s digital business landscape.
• Integration capabilities: ClearSlide integrates with various sales and marketing tools, including CRM platforms like Salesforce. This integration enables seamless data transfer between systems, ensuring that sales activities and customer interactions are accurately recorded and tracked.
• Mobile accessibility: ClearSlide offers mobile apps for iOS and Android devices, allowing sales reps to access and present content on the go. This flexibility enables sales teams to engage with prospects anytime, anywhere, and deliver a consistent experience across different devices.

 Pipedrive

Pipedrive is a popular customer relationship management (CRM) platform that offers a range of features to support sales teams in managing their pipelines, tracking deals, and improving sales performance. It is known for its user-friendly interface and intuitive design, making it easy for sales professionals to navigate and utilize its capabilities effectively.

Key features:

• Pipeline management: Pipedrive provides a visual sales pipeline that allows sales teams to track and manage their deals at every stage of the sales process. This feature provides a clear overview of the sales pipeline, helping sales reps prioritize their activities and focus on closing deals.
• Deal tracking and management: With Pipedrive, sales reps can easily track and manage their deals, including key details such as deal value, expected close dates, and associated activities. This feature enables sales teams to stay organized and ensure that no opportunities slip through the cracks.
• Sales reporting and analytics: Pipedrive offers robust reporting and analytics capabilities, allowing sales managers to gain insights into team performance, track key metrics, and make data-driven decisions. The platform provides customizable dashboards and reports, enabling sales teams to monitor progress and identify areas for improvement.
• Sales automation: Pipedrive includes automation features that help streamline repetitive tasks and save time for sales reps. Automated reminders and follow-ups ensure that important activities are not overlooked, increasing productivity and efficiency.
• Integration capabilities: Pipedrive integrates with a wide range of third-party tools and applications, including email clients, marketing automation platforms, and customer support systems. This integration allows for seamless data transfer and enhances collaboration between different teams within an organization.
• Mobile accessibility: Pipedrive offers a mobile app for iOS and Android devices, enabling sales reps to access their CRM data on the go. This mobile accessibility ensures that sales teams can stay connected and manage their deals from anywhere, improving responsiveness and agility.

Mediafly

Mediafly offers a comprehensive sales enablement platform designed to empower sales teams with the right content, tools, and insights to engage customers effectively throughout the sales process. It focuses on aligning marketing and sales efforts, enabling teams to deliver personalized and impactful sales presentations.

Key features:

• Content management: Mediafly provides a centralized content management system that allows sales teams to organize, store, and access sales collateral, presentations, videos, and other relevant content. This feature ensures that sales reps have easy access to the most up-to-date and relevant materials for their sales conversations.
• Sales presentation tools: Mediafly offers robust presentation capabilities, enabling sales reps to create dynamic and interactive presentations that resonate with customers. The platform provides features like customizable templates, interactive media, and real-time analytics to track engagement and effectiveness.
• Analytics and insights: Mediafly provides detailed analytics and insights into content usage, customer engagement, and sales performance. Sales teams can gain valuable insights into how customers interact with their content, identify areas for improvement, and make data-driven decisions to optimize their sales strategies.
• Mobile accessibility: Mediafly offers a mobile app that allows sales reps to access and present content on-the-go, even without an internet connection. This feature enables sales teams to deliver impactful presentations anytime, anywhere, and enhances their flexibility and responsiveness.
• Integration capabilities: Mediafly integrates with various CRM systems, marketing automation platforms, and other sales tools, ensuring seamless data flow and collaboration between different teams. This integration enhances efficiency and enables sales reps to access relevant customer data and insights within the Mediafly platform.
• Sales training and coaching: Mediafly provides tools for sales training and coaching, allowing managers to deliver training content, track progress, and provide feedback to their sales teams. This feature helps improve sales skills, product knowledge, and overall sales performance.

PandaDoc

PandaDoc is a market leader in document automation, providing a platform that helps businesses create, track, approve, and electronically sign sales documents, including proposals, contracts, and agreements. It aims to simplify the document creation and management process, enabling sales teams to streamline their workflows and close deals faster.

Key features:

• Document creation and customization: PandaDoc offers a wide range of templates that can be customized, branded, and saved for future use. Users can create professional-looking proposals, interactive quotes, contracts, and other sales documents with ease.
• Real-time analytics: PandaDoc provides real-time analytics that offer insights into document engagement. Users can track when their documents are opened, how long they are viewed, and when recipients complete the document. These analytics help sales teams understand customer behavior and make data-driven decisions.
• Electronic signatures: PandaDoc allows for seamless electronic signatures, eliminating the need for manual signing and paperwork. This feature speeds up the signing process and enables sales teams to close deals more efficiently.
• Integration capabilities: PandaDoc integrates with various CRM systems, including HubSpot, Salesforce, and others. This integration enables sales teams to create, track, and sign sales proposals and contracts directly from their CRM platform, improving efficiency and data synchronization.
• Collaboration and workflow management: PandaDoc facilitates collaboration among team members by providing a centralized platform for document creation, editing, and approval. It allows multiple stakeholders to work together on a document, ensuring smooth workflow management.
• Payment collection: PandaDoc offers the ability to collect payments directly within the sales documents. This feature simplifies the payment process and reduces friction in closing deals.

Zoho 

Zoho CRM is a popular sales enablement tool that provides businesses with the tools and capabilities to effectively manage their sales processes, track leads, and nurture customer relationships. It offers a customizable platform that can be tailored to fit the unique needs of different businesses.

Key features:

• Customization: Zoho CRM allows businesses to customize their CRM according to their specific requirements. Users can customize the information they collect, the way they view data, and even the language and currency used within the CRM.
• Lead and contact management: Zoho CRM offers robust lead and contact management capabilities. It allows businesses to capture, track, and nurture leads, ensuring that no potential opportunity is missed. Users can manage contacts, track interactions, and gain insights into customer behavior.
• Sales automation: Zoho CRM provides automation features that help streamline sales processes. It includes workflow automation, sales funnels, and pipeline management to ensure efficient lead conversion and deal closure.
• Analytics and reporting: Zoho CRM offers reporting and analytics features that provide valuable insights into sales performance, customer behavior, and revenue trends. Users can generate reports, visualize data, and make data-driven decisions to optimize their sales strategies.
• Integration capabilities: Zoho CRM integrates with various third-party applications and tools, allowing businesses to connect their CRM with other systems such as email, marketing automation, and customer support platforms. This integration ensures seamless data flow and improves overall efficiency.
• Mobile app: Zoho CRM provides a mobile app that enables sales teams to access and manage customer information on the go. The app offers features like business card scanning, voice-to-text notes, and offline access to ensure productivity even when offline.
• Additional features: Zoho CRM offers a range of additional features such as web-to-contact forms, sales signals, multiple pipeline management, and marketing automation. These features enhance the sales enablement capabilities of the tool.

Apollo

Apollo is a comprehensive sales enablement tool that combines sales intelligence and engagement capabilities. It provides users with access to a vast database of over 265 million contacts at more than 70 million companies, empowering them to find and connect with potential customers.

Key features:

• Sales intelligence: Apollo offers powerful sales intelligence features, allowing users to search and find relevant leads and contacts based on various criteria such as industry, job title, location, and company size. The platform provides detailed information about prospects, including contact details, company information, and social media profiles.
• Engagement tools: Apollo provides tools to engage with prospects effectively. Users can send personalized emails, track email opens and link clicks, and schedule follow-ups. The platform also offers a dialer for making phone calls directly from the platform, as well as integration with popular communication tools like LinkedIn and Google.
• Prospecting automation: Apollo enables users to automate their prospecting efforts. It offers features like automated lead scoring, lead routing, and playbooks to streamline the process of identifying and engaging with potential customers. Users can create customized workflows and sequences to automate outreach and follow-up activities.
• Analytics and reporting: Apollo provides analytics and reporting capabilities to track and measure sales performance. Users can gain insights into email engagement, campaign effectiveness, and overall sales activities. The platform offers visual dashboards and reports to help users make data-driven decisions and optimize their sales strategies.
• Integration capabilities: Apollo integrates with various third-party tools and platforms, including CRM systems, marketing automation software, and communication tools. This allows for seamless data synchronization and workflow management across different systems, enhancing overall sales enablement.
• Data enrichment: Apollo offers data enrichment features to enhance the quality and accuracy of prospect information. Users can enrich their contact database with additional data points, such as firmographics and technographics, to gain a deeper understanding of their prospects and personalize their outreach.

Attio

Attio is a comprehensive sales enablement platform that combines customer relationship management (CRM) capabilities with project management and collaboration tools. It provides a centralized hub for managing customer data, tracking sales activities, and fostering collaboration among team members. The platform is designed to enhance productivity, improve customer engagement, and drive revenue growth.

Key features:

• Contact management: Attio offers a robust contact management system that allows users to store and organize customer information in a structured manner. Sales teams can track interactions, update contact details, and view a complete history of customer engagements.
• Pipeline management: Attio provides a visual pipeline management tool that enables sales teams to track and manage their deals in a systematic way. Users can easily move deals through different stages, set reminders, and track progress, ensuring that no opportunity falls through the cracks.
• Task and activity tracking: Attio helps sales teams stay organized by providing a task and activity tracking feature. Users can create tasks, set deadlines, assign responsibilities, and track progress. This feature ensures that sales reps can prioritize their work and stay on top of their activities.
• Email integration: Attio seamlessly integrates with popular email providers, allowing users to track and sync their email conversations directly within the platform. This feature eliminates the need for switching between multiple applications and provides a unified view of customer communications.
• Team collaboration: Attio promotes collaboration among team members by offering shared workspaces and real-time commenting. Sales teams can collaborate on deals, share documents, and communicate within the platform, fostering a more cohesive and efficient work environment.
• Analytics and reporting: Attio provides in-depth analytics and reporting capabilities that give sales teams valuable insights into their performance. Users can generate custom reports, track key metrics, and identify areas for improvement, empowering them to make data-driven decisions.

Paperflite

Paperflite is an end-to-end sales enablement platform that allows sales and marketing teams to curate, organize, distribute, and track their marketing collaterals in real-time. It provides a centralized hub for managing and sharing content with customers, enabling teams to deliver personalized and engaging experiences throughout the sales process.

Key features:

• Marketing collateral management: Paperflite offers a comprehensive solution for managing marketing collaterals such as presentations, documents, videos, and more. Users can curate and organize their content libraries, ensuring easy access and efficient content management.
• Content distribution: With Paperflite, sales teams can distribute their marketing collaterals to prospects and customers seamlessly. The platform provides various distribution channels, including email, social media, and personalized microsites, allowing teams to deliver content in a targeted and engaging manner.
• Real-time engagement tracking: Paperflite enables users to track the performance and engagement of their content in real-time. Sales teams can gain insights into how prospects and customers interact with their content, including who viewed it, for how long, and which sections were most engaging. This data helps teams prioritize follow-ups and tailor their sales approach.
• Personalization and customization: Paperflite allows users to personalize their content for specific prospects or customer segments. Sales teams can create customized content experiences by tailoring the content, branding, and messaging to match the needs and preferences of their target audience.
• Collaboration and feedback: Paperflite facilitates collaboration between sales and marketing teams by providing a platform for feedback and content iteration. Users can leave comments, suggest edits, and collaborate in real-time, ensuring that the content remains up-to-date and aligned with the sales strategy.
• Analytics and reporting: Paperflite offers robust analytics and reporting capabilities to help teams measure the effectiveness of their content and sales efforts. Users can generate reports on content performance, engagement metrics, and sales activities, enabling data-driven decision-making and continuous improvement.

Membrain

Membrain is a leading sales enablement platform designed to enhance sales effectiveness and drive better results in complex B2B sales. It provides a comprehensive set of tools and features to help sales teams manage their sales processes, automate tasks, and gain valuable insights to improve their sales performance.

Key features:

• Sales process management: Membrain allows users to define and implement their sales processes, ensuring consistency and alignment across the sales team. It provides a visual interface to map out the stages and steps of the sales process, enabling sales reps to follow a structured approach and focus on the right activities at each stage.
• Sales playbooks: With Membrain, sales teams can create and utilize sales playbooks that guide reps through the sales process. Playbooks provide step-by-step guidance, best practices, and relevant content to help reps engage with prospects effectively and move deals forward.
• Task automation: Membrain offers automation capabilities to streamline repetitive tasks and save time for sales reps. Users can automate tasks such as follow-ups, reminders, and data entry, allowing reps to focus on high-value activities and building relationships with prospects.
• Sales analytics and reporting: Membrain provides robust analytics and reporting features to help sales teams gain insights into their sales performance. Users can track key metrics, analyze pipeline health, and identify areas for improvement. The platform offers pre-defined and customizable reports, dashboards, and graphs to visualize sales data effectively.
• Integration capabilities: Membrain integrates with other essential sales tools and platforms, such as CRM systems, email clients, and marketing automation software. This integration enables seamless data flow and ensures that sales reps have access to all relevant information in one centralized location.
• Sales coaching and training: Membrain includes features for sales coaching and training to help sales managers develop their teams’ skills and improve performance. It provides tools for sales managers to provide feedback, conduct coaching sessions, and track the progress of individual reps.
• Content management: Membrain offers content management capabilities to ensure that sales reps have access to the right content at the right time. It allows users to organize and distribute sales collateral, presentations, and other resources, ensuring that reps can easily find and share relevant content with prospects.

Unboxed Technology

Unboxed Technology is a provider of sales enablement tools and solutions that help organizations improve their sales effectiveness and drive better results. While there is limited information available specifically about Unboxed Technology as a sales enablement tool, the company offers a range of services related to sales training, coaching, and learning solutions.

Key features:

• Sales training programs: Unboxed Technology specializes in developing and conducting sales training programs. They offer effective sales training methods and tools to enhance the skills and knowledge of sales teams.
• Coaching capabilities: Unboxed Technology’s platform, called Spoke, provides cutting-edge coaching capabilities that make it easier for managers to give feedback and encourage the growth of their sales teams.
• Rapid prototyping: The company embraces rapid prototyping for training, allowing them to create effective learning solutions in a more efficient way.
• Learning management system (LMS): Unboxed Technology offers an LMS that transforms and tracks employee training. The LMS provides software for training employees and tracking their progress.

Crayon

Crayon is a sales enablement tool that focuses on competitive intelligence and helps businesses gain a competitive edge in the market. While there is limited information available specifically about Crayon as a sales enablement tool, the company offers a range of features and services related to competitive intelligence and sales enablement.

Key features:

• Competitive intelligence: Crayon provides tools and resources to gather, analyze, and track competitive intelligence. This includes monitoring competitor activities, tracking pricing and product information, and staying updated on market trends and insights.
• Battlecards: Crayon offers the ability to create and customize battlecards, which are concise documents that provide sales teams with key information about competitors, their products, and strategies. Battlecards help sales reps understand the competitive landscape and effectively position their own products or services.
• Sales enablement content: Crayon helps organizations optimize their sales content by providing insights into what content is resonating with customers and what content competitors are using. This allows sales teams to create more effective and targeted content to engage prospects and close deals.
• Reporting and analytics: Crayon offers reporting and analytics capabilities to track and measure the effectiveness of sales enablement efforts. This includes metrics such as win/loss analysis, market impact metrics, and qualitative feedback to help organizations refine their sales strategies.
• Integration with CRM and sales tools: Crayon integrates with popular CRM systems and sales tools, allowing seamless access to competitive intelligence and sales enablement resources within existing workflows.

Gong

Gong is a revenue intelligence tool that provides valuable insights into customer behavior through call recordings and analysis. By using AI-driven analytics, Gong enables sales managers and teams to uncover patterns and trends, allowing for data-driven decisions. It also offers personalized coaching and training opportunities to improve sales performance and enhance the customer experience.

Key features:

• Conversation analytics: Gong captures and analyzes customer interactions, including calls, meetings, and emails. It provides insights into communication patterns, conversation quality, and deal progress.
• Revenue intelligence: Gong’s platform helps sales teams understand which deals are stronger, identify real conversations, and track communication rates across deals. This enables sales leaders to focus on strategy and improve productivity.
• Virtual selling support: Gong addresses the challenges of remote selling by providing tools to gauge reactions, tailor pitches, and overcome technological issues. It helps reps adapt to virtual meetings and optimize their sales presentations.
• Sales enablement programs: Gong allows sales teams to track progress on key sales enablement programs and quantify ROI. It helps identify reinforcement needs and provides insights into the effectiveness of initiatives.
• Call transcription and analysis: Gong integrates with web conferencing providers like Zoom to record, transcribe, and analyze sales calls. This helps sales teams understand customer needs, improve communication, and drive productivity.
• AI-generated call summaries: Gong’s AI technology generates call summaries for outbound telephony calls, saving time and providing a concise overview of important details discussed during the call.
• Customizable tools: Gong offers customization options to fit unique initiatives and monitor adoption and performance. Admins can tailor Gong tools to their specific needs and track progress accordingly.

Highspot

Highspot is a sales enablement software that focuses on delivering relevant content to sales teams. It helps sales reps find the right content for each stage of the sales cycle, ensuring that they have the most up-to-date and valuable information to share with potential customers. Highspot’s features include content management, sales analytics, and a sales enablement platform to streamline and optimize sales efforts.

Key features:

• Sales content management: Highspot enables sales teams to manage and organize their sales content in a centralized platform. It provides features to easily upload, categorize, and update content, ensuring that sales reps have access to the most up-to-date and relevant materials.
• Sales plays and playbooks: Highspot helps sales teams prepare for every selling scenario by providing customizable sales plays and playbooks. These resources guide sales reps on the best strategies and tactics to use in different situations, improving their effectiveness and increasing win rates.
• Buyer engagement: Highspot allows sales teams to create personalized digital sales rooms to deliver engaging buyer experiences. Sales reps can easily share content, track buyer engagement, and gain insights into buyer behavior, enabling them to tailor their approach and drive meaningful conversations.
• Sales onboarding and training: Highspot offers tools to onboard and train sales reps effectively. It enables the creation of onboarding and training programs that help new hires ramp up quickly and continuously develop their skills. Sales managers can track progress and provide coaching to ensure sales readiness.
• Sales analytics and insights: Highspot provides robust analytics and reporting capabilities to track content performance, measure sales effectiveness, and gain actionable insights. Sales teams can identify top-performing content, understand buyer engagement, and make data-driven decisions to optimize their sales strategies.

Showpad

Showpad helps sales organizations improve their sales engagement through a comprehensive sales enablement platform. It provides sales teams with the necessary tools, content, and training to enhance customer interactions and make informed decisions. Showpad also offers native integrations with popular CRM systems, making it easier for sales professionals to manage and track customer relationships.

Key features:

• Content management: Showpad provides a centralized platform for managing and organizing sales content. Sales teams can easily upload, categorize, and update content, ensuring that reps have access to the most relevant and up-to-date materials during sales interactions.
• Buyer engagement: Showpad enables sales teams to create dynamic and personalized experiences for buyers. It allows the creation of immersive digital app experiences, including 3D models and 360 immersive showrooms, to facilitate engaging in-person conversations. Sales reps can collaborate with decision-makers through comments and uploads in a shared space, speeding up the sales cycle.
• Training and coaching: Showpad offers tools to onboard, train, and coach sales reps effectively. The Showpad Coach feature helps scale the winning behaviors of top sellers, delivering the necessary onboarding, training, and coaching to transform the team into trusted advisors who consistently exceed targets.
• Analytics and insights: Showpad provides comprehensive analytics and insights to help revenue teams make data-driven decisions. Sales teams can gain a holistic view of performance, understand which content and training resonates with sellers and engages buyers, and learn from top performers to run deals effectively.
• Integration with CRM: Showpad seamlessly integrates with customer relationship management (CRM) systems, such as MS Dynamics and C4C, allowing sales reps to access and use Showpad within their CRM interface. This integration enhances adoption and accessibility of Showpad as a sales enablement tool.
• Competitive battlecards: Showpad offers competitive battlecards, which are sales enablement assets that provide brief and concise information about competitors. These battlecards help salespeople understand and effectively position their products or services against competitors.

SalesLoft

SalesLoft is a sales engagement platform that enables sales teams to effectively engage with their prospects and customers. It enables sales reps to create personalized and automated sales outreach, improving the efficiency and effectiveness of their sales processes. SalesLoft also provides data-driven insights and reporting features to track and measure sales performance.

Key features:

• Sales engagement: Salesloft provides tools to streamline sales activities across the entire merchant journey, from SDR (Sales Development Representative) to sales and onboarding. Its rep-first architecture and ease of use enable seamless activities and collaboration, even with fully distributed teams.
• Conversation intelligence: Salesloft offers conversation analytics and AI-powered coaching tools to help sales managers and reps improve their communication skills. It suggests calls and emails for review, tailoring coaching to the specific needs of each seller.
• Sales process optimization: Salesloft helps accelerate deals by improving selling processes and streamlining sales cycles. It provides features to personalize emails at scale, making it easier to engage with prospects and customers effectively.
• Virtual selling support: With the increasing shift towards virtual selling, Salesloft provides solutions to support digital selling strategies. It offers virtual summits and events to inspire and educate sales leaders on winning strategies for digital selling.
• Real-time coaching: Salesloft integrates with coaching solutions like Salesken to provide real-time coaching for inside sales teams. Using generative AI, Salesken offers real-time sales coaching to enhance sales efficiency and performance.

SalesHood

SalesHood is a sales enablement platform that focuses on improving sales productivity and performance. It offers tools for sales training, coaching, and content management to equip sales teams with the necessary resources to succeed. SalesHood’s features also include gamification and peer learning capabilities, promoting collaboration and continuous learning within sales organizations.

Key features:

• Sales enablement alignment: Saleshood is designed to align sales teams with the right content, training, and processes. It helps ensure that sales reps have access to the most relevant and up-to-date materials, enabling them to engage effectively with prospects and close deals.
• Sales learning and coaching: Saleshood offers sales learning and coaching modules to help sales reps continuously improve their skills and knowledge. It provides interactive training content, quizzes, and assessments to enhance learning outcomes. Additionally, it enables managers to provide personalized coaching and feedback to individual reps.
• Content management: Saleshood provides a centralized platform for managing and organizing sales content. Sales teams can easily upload, categorize, and distribute content to ensure that reps have access to the right materials at the right time.
• Performance analytics: Saleshood offers robust analytics and reporting capabilities to track sales performance and measure the effectiveness of sales enablement initiatives. It provides insights into content usage, training completion rates, and sales performance metrics, allowing sales leaders to make data-driven decisions.
• Collaboration and communication: Saleshood facilitates collaboration and communication among sales teams. It offers features such as discussion boards, messaging, and document sharing, enabling reps to share best practices, ask questions, and collaborate on deals.
• Integration with CRM: Saleshood seamlessly integrates with customer relationship management (CRM) systems, allowing sales reps to access and use Saleshood within their CRM interface. This integration streamlines workflows and ensures that sales enablement activities are closely aligned with the sales process.

What is sales enablement?

Sales enablement is a strategic and ongoing process of equipping sales organizations with the right tools, content, and information to effectively engage with potential customers. It is a customer-focused approach that aims to align the efforts of sales managers, marketing teams, and sales representatives.

The purpose of sales enablement is to provide sales professionals with the necessary resources to navigate the sales process and deliver a consistent and seamless customer experience. By implementing a systematic approach to sales enablement, organizations can ensure that their sales teams have access to relevant content, valuable insights, and the right tools throughout the entire sales cycle.

Consistency and systematic enablement play a crucial role in driving sales success. When sales teams are equipped with the right knowledge and tools, they can have more meaningful and valuable conversations with potential customers. By consistently enabling sales teams, organizations can drive uniformity in messaging and establish a strong brand reputation. Furthermore, systematic enablement allows sales professionals to make data-driven decisions and adapt their strategies to meet the needs of their customers.

Key features of sales enablement tools

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Sales enablement tools are designed to empower sales teams with the resources, information, and technology they need to sell more effectively. These tools often leverage technology to streamline processes, provide valuable insights, and enhance collaboration. 

Content management

Sales enablement tools provide a centralized repository for storing and organizing sales content, ensuring that representatives have access to the latest and most relevant materials. These tools often include version control to manage updates effectively.

Sales content creation

These tools offer features for creating and customizing sales materials, such as presentations, proposals, and case studies. Templating options help standardize the creation of documents, ensuring consistency across the sales team.

Training and onboarding

Sales enablement platforms often integrate with learning management systems or include built-in features to deliver training content and track the progress of sales team members. They provide resources and modules to facilitate the onboarding process for new hires.

Sales communication

Sales enablement tools enhance internal communication and collaboration among team members. They may include messaging templates to maintain consistency in communication and ensure a unified messaging approach.

Analytics and reporting

These tools offer performance metrics and analytics to measure the effectiveness of sales activities. Reporting dashboards provide visual representations of key performance indicators and sales metrics.

Integration with CRM

Seamless integration with Customer Relationship Management (CRM) systems ensures a unified platform for managing customer interactions and sales data. Automatic data synchronization helps maintain consistency across platforms.

Sales playbooks

Sales enablement tools support the creation of sales playbooks, guiding representatives through different stages of the sales process. Dynamic playbooks can be customized based on the specific needs of different sales scenarios.

Personalization and targeting

These tools enable customer segmentation based on various criteria, allowing for targeted and personalized sales approaches. Algorithms may recommend relevant content based on customer profiles and behaviors.

Mobile accessibility

Sales enablement tools provide accessibility through mobile applications, allowing sales teams to access resources and information on the go, promoting flexibility and responsiveness.

Collaboration and knowledge sharing

Sales enablement platforms offer virtual spaces for collaboration, where teams can share insights, success stories, and best practices. Knowledge-sharing features facilitate the exchange of industry insights, competitor information, and market trends.

Workflow automation

These tools include automation features that streamline repetitive tasks and sales workflows, reducing manual effort and enhancing overall efficiency.

Security and permissions

Sales enablement tools prioritize security, offering role-based access control and content permissions. This ensures that sensitive information is accessed only by authorized personnel and provides granular control over content management.

Maximizing your sales team’s efforts

Sales enablement tools offer numerous benefits for sales managers and teams. These tools empower sales managers by providing them with valuable insights and data-driven decisions that enhance the sales process. With access to relevant content and continuous learning opportunities, sales managers can effectively train and coach their teams, resulting in improved sales performance.

For sales teams, sales enablement tools streamline the sales process and enhance customer engagement. The wide range of tools available, such as sales engagement platforms, content management tools, sales analytics tools, and sales training and coaching tools, help sales teams personalize and tailor their communication with potential customers. By having access to real-time messaging, prospecting tools, and customizable content, sales teams can engage customers at every stage of the sales funnel, ultimately increasing sales opportunities and closing deals.

Sales enablement technology plays a vital role in aligning sales and marketing teams. With native integrations and browser extensions, sales teams can seamlessly access marketing content and collaborate with the marketing team. This collaboration ensures consistent messaging and customer experience throughout the sales process, ultimately driving customer success.

Frequently asked questions: Sales enablement tools

Is CRM a sales enablement tool?

Yes, Customer Relationship Management (CRM) systems are considered a type of sales enablement tool. CRM tools help organizations manage and analyze customer interactions and data throughout the customer lifecycle. They provide a centralized platform for storing customer information, managing sales activities, and tracking communication. While CRM systems focus on customer relationships and sales processes, sales enablement tools often encompass a broader range of functionalities to enhance overall sales effectiveness.

What is the difference between LMS and sales enablement?

Learning Management Systems (LMS) and sales enablement tools serve different purposes, although there can be some overlap in functionality.

An LMS is primarily designed for managing and delivering training and educational content. It helps organizations create, organize, and track learning materials, assessments, and training programs for employees. In the context of sales, an LMS may be used to train sales teams on product knowledge, sales techniques, and compliance.

On the other hand, sales enablement tools focus on empowering sales teams with the right resources, content, and information to engage prospects and close deals. This includes content management, sales content creation, analytics, and often integration with other tools such as CRM systems. Sales enablement tools aim to enhance the overall efficiency and effectiveness of the sales process, while LMS is more centered around training and learning management.

What problems does sales enablement solve?

Sales enablement tools address various challenges and problems faced by sales teams. Some key issues that sales enablement helps solve include:

• Content management: Sales enablement tools assist in organizing and managing sales content, ensuring that the sales team has access to up-to-date and relevant materials.
• Training and onboarding: They facilitate the training and onboarding process for new sales representatives, helping them quickly get up to speed with product knowledge, sales techniques, and company processes.
• Communication and collaboration: Sales enablement tools improve communication and collaboration within sales teams by providing a centralized platform for sharing information, best practices, and successful sales strategies.
• Buyer engagement: By offering insights into customer behavior and preferences, sales enablement tools help sales teams tailor their approach to individual prospects, increasing the likelihood of successful engagements.
• Analytics and performance tracking: These tools provide analytics and metrics to track the performance of sales activities, helping teams identify areas for improvement and optimize their strategies.
• Integration with CRM: Integration with CRM systems ensures that sales enablement tools work seamlessly with other essential sales technologies, providing a comprehensive solution for managing customer relationships and the sales process.